For now, i don’t know how to explain it and make it comprehensible to tech illiterate, let alone incite them to give a try for longer than the very short term.
If you are yourself a tech illiterate, which method worked for you?
If the tech illiterate is someone you know, which method was successful to convince them?
I think that we get stuck too much on how it works. We need to step back and ask ourselves what we are trying to explain.
The goal here is to have them try out a new social media. The media looks, feels and behaves like twitter. So the only explanation needed is “it’s like twitter”
You can then add what differentiate it from twitter “it’s open source” “it’s not controlled by big tech” “there are no ads” “it’s good a blocking nazi content (ymmv)”
IMHO advertising the decentralized “like email” nature of mastodon as a starting point is counter productive.
I guess it depends how tech illiterate they are and where their confusion stems from, but as long as they know what email is, then I like to explain anything in the fediverse by using email as an analogy:
You know how, with email, you don’t have to care about whether the person you email is using Gmail or Apple or Yahoo or whatever? Email is the kind of message you send, and whoever gets it can use any email app to look at it and reply to you.
(Insert federated platform name here) works the same as email. You want to post or reply on (Insert federated platform name here)? Use whatever client you like, and it doesn’t matter if the people you’re communicating with use the same client.
It’s not strictly a perfect analogy, but it’s close enough to get over the usual confusion where people have been conditioned by corporate social networks to expect services to have one and only one blessed app.
I would consider myself 100% tech illiterate and I have a hard time figuring out this website I’m on right now and what it even is. And there’s like hundreds just like this. Or something. No advice just yapping.
I’ve found that most people understand that signing up for an email service like Gmail allows them to communicate with people who aren’t on Gmail. Tie that in to explaining federation.
“Mastodon is kind of the same idea, but for social media.”
Obviously the technical details are different, but it helps explain federation at a very high level. Then you can talk about why that’s valuable for longevity of a system.
Example: the decline of Yahoo and AOL as email providers didn’t end email as a technology because email doesn’t depend on those companies existing to function.
Tell them it works like email, which it kinda does
Similar to what other comments have said, we created this page to go over the basic analogy to email and phone numbers:
https://fedecan.ca/en/guide/get-started
For the people who are really unfamiliar with tech, I research an instance for them and make a recommendation. All they need to do is make an account as they usually do.
Mastodon is a social media app, a bit like Twitter, but instead of one company owning the whole thing, it is made of lots of smaller communities that can talk to each other. You join one community, but you can still follow and talk to people on other communities, a bit like how someone with a Gmail address can email someone with an Outlook address.
A Mastodon instance is one Twitter, but there are many. Through federation they work together to appear as one Twitter.
The best analogy for anything in the fediverse is “it’s like email where you dont need to have an account with the same company as someone to talk to them”.
For Mastodon specifically, it’s just the Twitter equivalent of that.
