Ubisoft failed because they expended all goodwill of their fan base by releasing half finished games plagued with micro transactions. People just want to play good games.
Good luck explaining DEI to a gamergater. Coming from a Ubisoft employee, no less. There ain’t a chance in hell
That employee really didnt need to say that, no one with a functioning brain thought DEI was behind it. That comment is just more fuel for the fire as people are going to use this as proof it made things worse.
i have a feeling those kind of people would blame “dei” regardless.
Nothing wrong with DEI, although Ubisoft has always laid it on thick with their pre-game “this game was developed by a multicultural, multi-anything blablabla” messages.
Like, I don’t care about that at all. Give me a quality game, I promise I will never give a crap about the skin tone, religion or sexual orientation of its creators. That’s just not my fucking business.
Anyway, I don’t think DEI killed Ubisoft. Terrible leadership and total lack of vision did that.
IIRC this message was first used in AC1 and it felt right at the time because of the respectful approach to a (more or less) realistic historical setting made by a bunch of Canadians in a time when no one expected much of video games in terms of cultural respect. I remember it chaning my expection that the setting might be more than Prince-of-Persia-esque set dressing.
Most corporate dei was garbage. It didn’t actually educate. No Nazi was suddenly having a life change. It was a way to punt liability and be performative to customers.
Good riddance. It wasn’t fixing shit, just causing animosity.
Username checks out.
Daddy
