Goldman Sachs identified a potential culprit for sour consumer sentiment readings: A decline in happiness.
The consumer sentiment index tracked by the University of Michigan hit record lows this year. The index fell 13% year over year in September, due to a drop of almost 8% from August alone.
Economists have widely questioned why sentiment has remained depressed since the Covid pandemic, even as the economy hummed along on paper. Goldman economist Joseph Briggs told clients this week that the downward pressure may stem from broader pessimism in society.
“Low reported economic sentiment likely reflects a more fundamental, downbeat assessment of the state of the world rather than the economy,” Briggs wrote to clients.
Its not the escalating COLA? It definitely isn’t the coming disel crunch. It’s just a sour mood?
You know what helps me when I am in a bad mood? Comfort food. Maybe this Goldman guy should advise that the government let the people eat cake. That sort of advice has always had a good outcome.
I visited a flea market today - a big one in my region - for the first time in a very long time. To my horror, it was 50% TEMU trash - all sales final. It was selling. It made me really, really sad. People buying cheap shit online, marking it up, and selling it to their neighbors. Maybe there is some not-garbage in there but a huge portion of it is just going to fail and end up in a landfill in a year… and this is becoming normal for these people. Things just wear out rapidly and get thrown away and they buy a replacement.
We’re killing each other and destroying ecosystems and the climate… so that we can make… this. We’re fucked.