Health and Human Services Secretary Robert F. Kennedy Jr. is ramping up midterm travel to revive his “Make America Healthy Again” agenda, armed with a carefully crafted list of popular food and fitness policies to sell — and divisive issues like vaccines to avoid.

“MAHA is a charged item tied to MAGA, but the issues that he’s really delivered victories on are popular, and we’re going to try to execute a strategy to talk, you know, really about those issues and what he’s done,” said a senior administration official, who, like others in this story, was granted anonymity to discuss the secretary’s midterm strategy.

Not sure Bobby Brainworm is the best standard bearer for this moment 🤣