For both users and content creators to actually use alternative platforms. Platforms like Odysee and Rumble exist but, for the most part, only “certain types” of people actually use them at the moment, which currently turns off most of the people that would be otherwise interested in using them.

There are some good content creators who use them, like how SomeOrdinaryGamers has a channel on Odysee, but one or two content creators isn’t going to be enough to make the platforms pop off.