In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
Have we just become numb to ads?
Online I use multiple browser extensions and settings to avoid showing ads. In the offline world there is no way to avoid them but I think I pretty much can ignore them.
I also intentionally do not buy anything I remember seeing an ad for.
For me not at all. I’m old enough to research & shop for what I need rather than impulse buy. Tech wise I
dontvery rarely see any ads at all thanks to strong ad blocking & general privacy consciousness. I try to stick to open source only & fediverse is the only social media I use. For YouTube I never sign in to so I’m not affected by the algorithm & never see ads on it ever (channels I like are in a Joplin note synced between devices). Broadcast TV is recorded via HTPC & ads stripped before episodes are fed into Jellyfin.I dont “get” influencers. Even back in the day I used to ask why celebrities always put their name to perfume/aftershave as I’d only buy what I liked the smell of regardless of the brand/name.
Yeah, I know I’m an outlier, even my mates take the piss.
Given that Google generated more than 250 billion U.S. dollars in ad revenue in 2024, I’d say they must be pretty effective.
I believe that the revenue comes more from advertisers paying to advertise on Google than from people paying for the advertised products or services.
