It’s just extra seasoning.

Hmmm… This sounds like DEI?

• Google Image Search removing the ability to go directly to the raw image after Getty complained that web users are bypassing its website and therefore not generating traffic
• Facebook removing chronological feed
• Facebook showing you pages that you never followed on your home feed without the ability to turn this off
• Microsoft trying to introduce ads to Explorer and the start menu
• Microsoft making it difficult to create a local Windows account by making the process unintuitive, leading the user to believe that a Microsoft account is needed to use Windows
• Apple dropping support for iOS web apps because it doesn’t want to support browsers other than Safari
• Reddit and Twitter’s ban of third-party API use that killed nearly all third-party clients
• EA producing games that require users to be always online, despite the game being single-player, presumably as a DRM measure
• Ad companies making it easy for you to give consent to data sharing and selling but really difficult for you to opt-out

Edit: More examples

The article doesn’t say it’s happening. This is from another source:

Mao Xiangdong, vice-president of the Shanghai Institute of Technology and a member of the standing committee of the municipal people’s congress, proposed the idea during Shanghai’s ongoing legislative sessions, according to a post by China Development News, a newspaper under the National Development and Reform Commission.

It is not clear when the post was put online but it was removed on Friday morning

Source: https://www.scmp.com/news/china/politics/article/3295169/unplug-great-firewall-boost-chinas-competitiveness-shanghai-lawmaker-says