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I disagree on this point. It’s convenient for a vegan, vegetarian or just someone who is trying to eat less meat to be able to make a substitution in a recipe. Tempeh is a great protein, but you have to know how to prepare it and what dishes it will work best in, whereas vegan “chicken” or plant based “beef” can be easily substituted 1:1 in recipes. As you get more comfortable, you can start substituting things like ground tofu, lentils or seitan, but having the culinary shorthand is helpful for lots of people.
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I’ve had the opposite experience. Most of the vegan recipes I’ve found online use clever plant based substitutions that aren’t processed meat alternatives. A good exercise is to take your favorite dish and Google “vegan [that dish]” and see what ingredients are in those recipes. Many of the recipes you find will likely have whole food ingredients!
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I don’t think vegan food brands are trying to change hearts and minds necessarily. I think they’re just providing easily substitutable alternatives for people who have already decided to eat fewer animal products.
Of course not. Hypocrisy is part of the Republican playbook.