Republicans have spent an estimated $183 million on television ads focused on transgender-related attacks against Democrats in the final phase of this year’s midterm elections, betting that struggling GOP candidates can leverage the divisive cultural issue to overcome voters’ concerns about President Donald Trump’s leadership and the state of the economy.

The massive investment through Oct. 25 produced about 217,000 TV spots nationwide and exceeds the amount Republicans spent on similar ads in 2024, a presidential election year, at the same point before Election Day, according to tallies provided to The Associated Press by data firm AdImpact.

The spending campaign matched messaging from other Republicans on the campaign trail, led by Trump, who has played down surging gasoline prices and other rising costs, but highlighted what he described as an urgent threat to America’s children from Democratic policies.