An angular eagle behind the defense secretary departed from the Pentagon’s established branding. Critics saw echoes of the Third Reich.
A reimagined “Department of War” logo displayed behind Defense Secretary Pete Hegseth at a recent speech drew immediate comparisons to Third Reich iconography.
Speaking to Air Force Academy cadets on Saturday, Hegseth stood in front of a monochrome logo for his agency that differs from the designs in the Defense Department’s official branding guide. The backdrop features a stylized eagle that critics compared to the straight-edged Reichsadler used by Nazi Germany under Adolf Hitler.
While I agree - Nazis are image focused. They have to look powerful, and look victimized, look successful, look like they know what they’re doing.
It’s not entirely a distraction - its a warning sign that they don’t intend to ensure peace.