Donald Trump has personally driven the controversial, taxpayer-funded video ads promoting himself and his administration’s policies, including helping select the imagery and videos used, a source familiar with the matter told CNN.

Two Trump advisers familiar with the ads said that they were being created in-house by the White House video team — which is part of the communications team, responsible for the administration’s public messaging.

Coming just over a month before the November midterms, the ads have generated bipartisan criticism over how the Trump administration is spending taxpayer dollars.