Honestly? Hundreds of billions (maybe trillions) of dollars to invest in engineering, infrastructure, staffing, creator incentives, marketing, etc.

You’re talking about taking on a household name that has 2.75 billion monthly active users. That’s more than a quarter of the humans on this planet, and probably some in space too. They make over $50 billion dollars a year to make sure their competition is absolutely crushed.

Realistically though? Enforcing antitrust laws.